SMJ Security

SMJ Security is a client-driven contract security company whose primary focus is the protection of businesses, and the safeguarding of people, property, and assets for all the clients that they serve.

SMJ Security headquartered in Chicago, Illinois provides full-service security to the needs of the Customer within a variety of industries. Their strategic approach involves integrating security with customer service, risk analysis, and resource methodology to provide solutions that become part of their customer’s culture.

Requirements

• • Be tech consultant for the company on all major fronts.
  • Bring a centralized CRM to capture all the communication in one place including calls & emails.
  • Ensuring that there is the regular business coming from other sources apart from SEO and PPC.
  • Increase operations efficiency.

Challenges

• • Content for the services was quite scattered and wasn’t communicated to the audience.
  • No centralized database for email marketing and outbound call tracking.
  • The cost of 24×7 support was extremely expensive in the states.
  • SMJ has a license to serve in just Illinois, a zonal-specific outbound strategy tough to develop.

Solutions

• • Incorporating CRM to make sure all calls and emails are in a centralized system.
  • Developing a customized email marketing strategy to ensure diligent follow ups and client communication.
  • Fetching zonal specific data through various source.
  • Hyper focus on generating leads through LinkedIn outreach services.
  • Fixing meetings for high ticket clients.

Outcomes

• • The complete pre-sale process was streamlined with 24X7 support.
  • Complete clarity came in after streamlining the fundamental communication on one page through HubSpot.
  • Overall refinement in sales pipeline and operational excellence
  • High audience engagement on LinkedIn
  • More influential marketing material.